How to avoid the winter slump

How To

Running your own business is hard work and rewarding. We look at six things to help you get money in your pocket in the winter season and prepare for the year ahead so you are ready to hit the ground running next year.

Many of you love the lifestyle that comes with owning your own mobile catering business. Going to festivals, meeting new people and soaking in the atmosphere around you. The summer is the highlight year after year.

Most businesses slow down in the winter months especially in the run-up to Christmas. With that in mind, we have made a list of three ways you can use your time to prepare for the new year ahead. And three ways to keep your business making a profit over the winter months.

Planning Ahead 

1. Make repairs and alterations

With your kitchen in constant use, you should now know what is working for you and if you need any adaptations made. Now is a great time to have any alterations or repairs made to your vehicle or trailer. If you get these booked in the quiet season it will have less impact on your business.

2. Brainstorming

Take some time to think up new ideas for the next busy season.  Use the knowledge you've gained and what you have enjoyed this year to make plans for the year ahead. Think about your menu, are there any alterations you want to make? How are you going to promote yourself? Is there any way you can streamline or improve what you do?

3. Get Organised

Plan what you need to do to prepare for the year ahead. Make sure you have staff cover when you need it. Look at your suppliers and check you are getting a good deal. Check your insurance and safety checks are up to date. Make sure you put dates in the diary for application dates for events you wish to attend.

Making Money

1. Find a permanent plot

Getting a permanent plot is a great way to keep your business going through the winter months. The key here is location. If you find a plot with good footfall you are half-way there. Look at available locations at different times of the day. Think about how people use the area they are in and look for spots people will gravitate to.

2. Loyalty cards and offers

If you are new to the area you could also offer your customers try me bites or introductory offers. A loyalty card is also a great idea, giving your customers an incentive to come and buy from you again and again. 

3. Christmas Fayres/fetes/events

Book your catering business to go to some Christmas events. It is a great way to get your business in front of new people and it shows you can adapt your business for all seasons.

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