The look of your van/trailer and your signage is going to be the first thing that catches your customers interest, so it is very important to think about when setting up your business. We look at what you should be thinking about when designing the signage and logo for your business.
We have a lot of experience of making catering businesses reality. For us, the signage is the final thing we do before we hand over your new vehicle to you. It is one of those things that make your business stand out from others, a final stamp of personality before it hits the road. What you are going to put on your trailer requires some thought and we want to see you get it right so we've used our expertise and experience to give you some tips to get you started.
Start with where your business is pitched
This is where you will spend the majority of the time. Think of what your catering business will look like in that setting. Think about the different angles your customers will be seeing you from. Recently we put a logo on the roof of a van because where it was sited more people could see it from above. Obviously, this is pretty unusual but because of the pitch, it made perfect sense.
When you are thinking about adding signage on your catering van/trailer you will need to think of the best place to have it (e.g. if you have a huge sign on the hatch of the catering unit, when you open up for business, the hatch is up and the sign has disappeared). It needs to be placed where it can always be seen.
Keep it simple
You have a limited amount of space to communicate your message. Think less is more. Communicate your message concisely. You don’t want a lot of writing, or a long name, even graphic designs can be overwhelming.
The size of your signage is very important. If it is too small, no-one will see it, meaning they might not see what you're selling or even know what your business is called.
Pick a font that is clear and easy to read so customers can understand your message.
You need a simple logo to catch the attention of customers. Something bright, with a little detail, is always a good option.
Bright colours will always grab the attention of people walking by. Look for boldness and contrast between the words and background so that your name stands out.
Give your sign personality
Let it represent who you are as a business and what atmosphere you are trying to give out through your catering signage.